Case studies
The work is best understood in context.
Each case begins with a different business problem. Together, they show a consistent way of working: understand the operating environment, make complex behavior visible, and connect design decisions to implementation and evidence.
Information architecture · Product behavior
WeightWatchers
Turning requirements into system behavior.
Personas, use cases, business rules, functional flows, exception handling, and moderated testing made a complex product understandable and buildable.
Business ownership · 2002–2012
GHCM
Designing systems around how a retail business actually works.
Finance, inventory, customer communication, and store operations were designed from inside the business rather than observed from a distance.
Information architecture · Implementation
BrokerTec
Designing a data-heavy platform around access.
More than twenty permission categories shaped a shared information environment, connecting requirements, workflows, wireframes, and front-end delivery.
Independent consulting · Selected engagements
Independent consulting
Adapting the process to the problem.
Across healthcare, telecom, workforce, sales, and consumer products, the emphasis changed while the underlying method stayed recognizable.
B&H · Enterprise UX · 2014–2019
B&H enterprise UX
Modernizing expert tools without losing expert speed.
Dense operational systems for sales, service, cashiers, buyers, and managers were redesigned without discarding the knowledge embedded in expert workflows.
B&H · Customer insights & CX · 2019–present
B&H insights & CX
Turning customer feedback into operational diagnosis.
Survey programs, dashboards, text analytics, validation, governance, and Medallia made customer feedback usable across the organization.
How to read the portfolio
The case provides context. The artifacts provide evidence.
The case studies explain the business setting, the design problem, and the decisions made. Work by type provides another route into the same material through methods and surviving artifacts.